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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Reuters India

Special Report: Outgunned FDA tries to get tough with drug ads
Reuters
Downturn or no, the pharmaceutical industry hasn't been skimping on advertising. In 2009, companies spent a vast $4.8 billion to reach out to consumers in ...
Drug Makers Move Slowly in Social MediaJustmeans
Drugmakers script social media to push medsmsnbc.com

all 38 news articles »

Enter the Moonbeam
Huffington Post (blog)
Oddly enough, with Whitman's incessant advertising over the past year, the former two-term governor of California, two-term mayor of gritty Oakland, ...

and more »

Telegraph.co.uk

ASA's new remit welcomed by industry figures
UK Marketing News (press release)
When it was announced that ASA's regulatory powers would soon be extended to cover online advertising and marketing, news of a welcome response from the ...
Advertising Watchdog Crackdown on Misleading Online Marketingis4profit
UK Advertising Authority to Crack Down On Deceptive Online AdsIT Business Edge (blog)
Watchdog gets powers to combat misleading web advertsComputeractive
Market Scan (blog) -ShareCast -New Media Age (subscription)
all 164 news articles »

Reuters

BP shelled out big bucks for advertising
Los Angeles Times
"It feels like BP is overdoing it" with its advertising, said Rep. Kathy Castor (D-Fla.), who asked for the spending figure. "It's really making people ...
BP's Advertising Tripled After Oil Spill, Waxman SaysBusinessWeek
BP spent $93M on advertising after Gulf oil spillUSA Today
BP Spends $100 Million on Post-Oil Spill AdvertisingThe Epoch Times
DailyFinance -The Washington Independent -Marketing
all 6,450 news articles »

$1.8B potential for location-based advertising
ZDNet Asia
Location-based advertising is still in its infancy, but come 2015, businesses worldwide will be spending US$1.8 billion on it as part of their overall ...
Firms to increase spend on location-based advertisingBCS
Location-Based Advertising $1.8 Billion in 2015 & Many Places, Says ABIWireless and Mobile News (blog)

all 20 news articles »

MediaMughals

Microsoft Advertising to Sponsor Digital Category at Spikes Asia 2010
MarketWatch (press release)
Singapore, Sept 03, 2010 (ACN Newswire via COMTEX) -- Microsoft Advertising has teamed up with Spikes Asia, Asia Pacific's leading creative advertising and ...
Spikes Asia 2010MediaMughals
AAAI unveils Young Spikes Integrated CompetitionIndiantelevision.com

all 15 news articles »

Lamar Advertising is Among the Companies in the Advertising Industry With the ...
Comtex Smartrend
Below are the top five companies in the Advertising industry as measured by relative performance. This analysis was compiled based on ...
National CineMedia is Among the Companies in the Advertising Industry With the ...Comtex Smartrend

all 4 news articles »

The Golden Age of IBM Advertising
PC World
Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology. ...

and more »
Google News
Showing 1 - 10 of 362 Articles
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Adsense websites

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

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This is the second part of creating your own business... Read More

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In order to sell more products and service, you need... Read More

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Most small businesses do not have a high powered advertising... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

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Your business is listed in the Yellow Pages whether you... Read More

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Many people in business lay-out (design) their own ads. That... Read More

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How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More


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