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To eBay or NOT to eBay

FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002

FACT: Over 79 million times a day, eBay users find products and brands of their choice.

FACT: In the final quarter of 2003, reported and increase of 41.2 million active users, up 3.8 million from the previous quarter.

(Exerts from January 21, 2004 - eBay? Inc. Announces Fourth Quarter and Full Year 2003 Financial Results.)

When I read the 2003 Financial Results, the first thing I thought of is 'what a lot of traffic'.

Think about it 79 million times a day people are looking at the eBay site for products or services.

And if you think anything like me ? the next thought would be, 'can I drive some of that traffic to my site'

The answer is YES!

This scenario is the 'norm" in an auction.

  • Seller lists item
  • people visit auction
  • some make bids
  • highest bidder wins (one winner)
  • product sold and delivered

Question: What happens to all the people who visited the auction and didn't bid or bid and didn't win?

Answer:Lost Revenue, Lost Opportunity

It doesn't matter what kind of service or product you are selling or decide to sell.There are TECHNIQUES that can help you DEVELOP constant flow of traffic, SALES and GENERATE LEADS.

If you use eBay solely as an auction site, then you will make a few dollars, a couple of thousand if you are bulk selling.

Power eBay Sellers know that they real money comes when you drive people from your auction sale to where ever else you need to send them.This of course should firstly be to your own website, but you can send them to affiliate sites just as easy.

eBay is more that a giant flea market, you see, eBay auctions attract millions of TARGETED customers.You don't have to go in search of subscribers ? they will come to you.

About the Author

Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support to the new and not so new netpreneurs. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System © 2004.

Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to http://www.ezy-money.com

In The News:

Climbing Treasury Yields to Help Auctions
Wall Street Journal
Nomura is a primary dealer—one of the elite group of 18 banks that underwrite Treasury auctions and deal directly with the central bank. ...


WANE
Auburn auto auction nets $13.3 million
WANE
AUBURN, Ind. (WANE) - Auctions America by RM's auto auction in Auburn ended Sunday with unofficial final sales reaching $13.3 million. ...
Blue skies for auction houseNews Sentinel
Auctions America Wraps up Auburn Labor Day EventInside INdiana Business (press release)
Doozy of an auctionFort Wayne Journal Gazette
Fort Wayne Journal Gazette -Indiana's NewsCenter -PR-USA.net (press release)
all 13 news articles »

wine auction bounces back
Santa Rosa Press Democrat
By PEG MELNIK If you consider auctions a barometer of the economy, the Sonoma Valley Harvest Wine Auction showed signs of an economic upturn, ...

and more »

'Dibbing' Phenomenon Set To Revolutionise the Online Auction
PR Newswire (press release)
6 /PRNewswire/ -- A revolutionary new auction site in which items start at their listed market price and become cheaper has been launched. ...

and more »

Treasury Auctions Set for This Week
New York Times
The Treasury's schedule of financing this week includes a regular weekly auction of new three- and six-month bills on Tuesday and an auction of four-week ...


Civic body to auction stalls at Bandra fair
Hindustan Times
It will hold auctions for these 165 stalls on Wednesday and whoever bids the highest gets the stall. The Bandra fair begins Two delegations of candle makers ...

and more »

Reuters UK
Duke's Poussin Old Master May Sell for $31 Million at Christie's in London
Bloomberg
The work, inscribed ``To Jerry,'' is being offered by Hall at a Sotheby's auction of contemporary art in London on Oct. 15, 2010, with an estimate of 120000 ...
Jerry Hall, English Duke to Sell Art as Prices RiseSan Francisco Chronicle

all 18 news articles »

Rediff
IPL 2011 format announced, 74 games to be played
Bettingpro.com
While the two new teams will not be allowed to retain any players, they can buy up to four players from the market before the auctions take place. ...
Indian cricket board charged with forex violations in IPLHindustan Times
BCCI faces heat over FEMA violation in IPLIndia Today
Heal ThyselfOutlook

all 151 news articles »

Mumbai Land Sales May Help State-Run National Textiles Raise $1.9 Billion
Bloomberg
NTC sold 10.77 acres in the central Mumbai area of Worli in two auctions, raising 19.8 billion rupees. A unit of Indiabulls Real Estate Ltd. bought both ...

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