Warning: file(/public_html/1webmasterbeta.net/articles/includes/ad_center.php) [function.file]: failed to open stream: No such file or directory in /home1/hostsoft/public_html/1webmasterbeta.net/articles/includes/functions.php on line 284

Warning: Invalid argument supplied for foreach() in /home1/hostsoft/public_html/1webmasterbeta.net/articles/includes/functions.php on line 285

Media Events for Book Promotion

"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.

Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).

A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold that information.

Browse the calendar listings and see if a certain book promotion fits with their plans. Sometimes it might be necessary to tailor a planned event for a particular occasion or holiday. If there is contact information available, make a note of it so you can pitch the appropriate person about your event.

Follow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sales.

Be persistent without being annoying. If, after three or four attempts with a particular media contact, you are still unsuccessful move on to another prospect.

Once you secure an event, prepare it thoroughly in advance. People who attend or listen to your events are participating because the advertisement or announcement struck a chord with them, so be sure to deliver what they came to see or hear. Don't be shy about letting them know how to order your book. After all, that's the reason you're involved in the event in the first place.

Promote your media event aggressively. Invite your friends and family, and if it's within the scope of your marketing budget, advertise in the local paper. Neighborhood papers may even promote your event for free within their "Events" pages. You may even be able to tie it into a book review.

The store is sponsoring the event to attract more customers; the station is sponsoring the event to attract more listeners or viewers. Whatever the venue, it is your responsibility to attract the crowd. The venue is just that -- a venue.

Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems

---

Ebooks, Scripts, Websites, and more...

Adsense websites

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of... Read More

Book Talks: What to Say and How to Say It

Great! The Chamber of Commerce, or a similar group, has... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books)... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Top Ten Non-Techie Steps to Market your Book Online

Are you an author who is looking for new ways... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

The Lecture Experience: Part I

During the past year or so, I have done nearly... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More