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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More




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Ebooks, Scripts,
Websites, and more... About 50 years ago, movie serials kept theater crowds coming... Read More The difference between good copy and great copy is the... Read More As websites and electronic commerce are becoming more and more... Read More In the competitive marketplace of the new millennium, the demand... Read More Say the word "emotion" to a man, and he'll immediately... Read More Writing for the search engines is much different than writing... Read More In a previous article I talked about a few similarities... Read More Your sales copy is the life source of your business.... Read More Many small businesses fail because their owners don't pay enough... Read More Ask any copywriter what the first commandment of copywriting is... Read More If you find that your progress is blocked by a... Read More Think quick. In 10 seconds, can you list the 5... Read More Many people feel uncertain when dealing with copywriters. Like any... Read More Every week I receive a couple of emails from people... Read More Network marketing is an art as much as it is... Read More Once a upon a recent time in a galaxy not... Read More Now that your website is up and running, it's time... Read More Hi everyone,Been ruminating on this one for a little while... Read More Even for those with the skills needed, finding copy editing... Read More Your sales letter is the most important component in your... Read More In order to get ahead in your copy writing business,... Read More When you're writing or evaluating copy for a B to... Read More Unless you know the secret motivational secrets that make people... Read More When writing direct response copy, there are a few things... Read More "Shallow men believe in luck. Strong men believe in cause... Read More
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