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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More


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Ebooks, Scripts,
Websites, and more... The field of proofreading is not as easy to get... Read More Lately, I've been getting emails from other copywriters who ask... Read More Everyday when I read promotional emails and advertisements, or listen... Read More Putting out a high quality product is a given these... Read More So You Want To be A Copywriter?Wannabe copywriters often check... Read More If you're considering hiring copywriting help for your next brochure,... Read More Think you have what it takes to be a freelance... Read More Looking to chuck that full-time job for a life of... Read More Content is king. Without content your website is an empty... Read More I like to use power phrases when writing sales material.... Read More A letter or postcard allows you to "talk" one-on-one to... Read More Think about how much you read about and spend on... Read More Ask any copywriter what the first commandment of copywriting is... Read More It's true, we were all taught in school to express... Read More Writers write just like painters, paint on canvas. This is... Read More Freelance writers are a strange group of people when it... Read More I have been in the ad game for a long,... Read More Hone your writing skills to project a more professional business... Read More Ripped content: well the term itself is self explanatory. Content... Read More Just because you're running a small business doesn't mean you... Read More If you have children, you will doubtless remember saying to... Read More This is a question that can be answered in a... Read More Grab 'em and don't lose 'em. Every marketer knows that... Read More IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More As with any of the performing arts, an effective voiceover... Read More
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How To Become Qualified As A Proofreader
Copywriting: Secrets of a Freelancer
The Truth About Negative Commands (Dont Read This!)
How You Can Proofread Your Own Work
Making a Living as a Copywriter; Freelancing Versus Agency
11 Things You MUST Know Before Hiring a Copywriter!
5 Critical Mistakes Most Freelance Copywriters Make
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
3 Tips For Writing Content That Will Make You Sales
Power Words And Phrases
How To Write An Effective Ad
Health and Fitness: A Huge Industry in Need of Writers
Segmenting Your Target Audience Through Your Copywriting
Is Your Web Copy Plain Talk?
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Freelance Writers: Double Your Income
Some Copy Tips From An Old Hand
The Write Way To Grow Your Business
Is Your Content Provider Selling You Ripped Content?
Professional Copywriting Services - How to Provide Your Own
The Power of Saying You Can
Can Anyone Succeed as a Freelance Copywriter?
Five Keys To Leaner and Meaner Copywriting
Content is King
Writing Copy for Voiceovers
Effective headlines make all the difference in whether your prospect... Read More
Web marketers: have you figured out that article marketing is... Read More
A few weeks ago I wrote some copy for a... Read More
A passionate debate is currently raging in the Copywriters Forum... Read More
What is it exactly that copywriters DO when they produce... Read More
Writing headlines for your ads is the most important part... Read More
Whether you run a home-based business or Microsoft, one thing... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
In order to get ahead in your copy writing business,... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
One of the most important aspects of a website today... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
The huge demand for writers online is really for ghostwriters.... Read More
One statistic shows that over 80% of all buying decisions... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Site visitors generally stay with you for as long as... Read More
Sometimes learning what not to do is as important as... Read More
Did you know that your writing can have a huge... Read More
In its most basic form, copywriting is, among other things,... Read More
Freelance writers are a strange group of people when it... Read More
Here's another drill ripped out of the Field Guide for... Read More
When one is in a creative state, rarely can one... Read More
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