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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »

Business goals must 'inform email marketing campaigns'
Business Strata - Business News
According to marketing industry expert Stephanie Miller, the over-riding aim of most firms is making money and as a result email marketing and other ...
Business aims should 'shape online direct marketing'Equimedia Marketing News

all 2 news articles »

Email marketing 'helping to drive new property business'
Global Gold Internet Services
Email marketing is one of the top three strategies deployed by estate agents seeking to drive new business, it has been reported. ...
Top 10 marketing strategiesInman.com

all 2 news articles »

Silverpop publishes international email marketing metrics benchmarks
InternetRetailing.net
Email marketing specialist Silverpop has published a white paper enabling marketers to easily benchmark their email marketing performance. ...


Campaigner Marketing Email Service Shares Strategies for Success at Small ...
Business Wire (press release)
Successful marketing relies on a multi-channel approach. Email campaigns and programs are extremely useful in boosting the overall performance of a ...
Campaigner Marketing Email Service Shares Strategies for Success at Small ...dBusinessNews Chicago (press release)

all 11 news articles »

Lyris and The American Marketing Association Deliver Best Practices for Email ...
MarketWatch (press release)
The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels ...
British Museum to Present at MarketingSherpa's 2nd Annual Germany Email ...RealWire (press release)

all 14 news articles »

Internet Marketing News

Email marketing 'being integrated with online marketing services'
Internet Marketing News
by ClickThrough | 11 Mar 2010 Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to ...
Companies Spend More on Email Than PPC; 39% Have No Clue of ROIMarketing Pilgrim (blog)
Social media boosting email marketingIAB UK
Social media seen to enhance online direct marketing, study showsEquimedia Marketing News
Econsultancy (blog) -Marketing Vox News -Experian QAS
all 11 news articles »

BocaNetworks.Com, an Email Marketing Service Provider, Has Released Version ...
PR-CANADA.net (press release)
Com, developer of the enterprise email marketing software eList Manager, has released a new version of their software. Version 3.561 has added performance ...


Acquisition and Media Services Expert Tina MacNicholl Featured in Upcoming ...
PR Newswire (press release)
Direct|Connect 4.0, the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, ...

and more »

Integration of digital marketing 'on the increase'
Business Strata - Business News
Email marketing executives should carefully monitor the online behaviour of their prospects, it has been suggested. Writing for netimperative, Dennis Dayman ...

and more »
Google News
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3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates.... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in,... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service... Read More


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